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The CW Network Launches Xbox Live App
At the end of April, The CW became the most recent network to launch an app for the Xbox Live platform. They join a rather limited club with only a handful of other networks like HBO, Fox, and Syfy...
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Time Warner Cable to Launch App for Samsung Smart TVs
This week, Time Warner Cable announced an expansion of their TV Everywhere lineup with a new app designed for Samsung Smart TVs. The new app on the Smart TV interface will deliver TWC content on demand...
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Disney Launches Channel App For Xbox
This week, Disney Interactive rolled out a new app available on the Xbox Live platform for the 360. This is not their first Xbox app experience. In January 2012, Disney released an app that was only...
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Time Warner Cable to Stream Live Channels on Xbox
Today, Time Warner Cable and Xbox announced a new partnership that will bring live channel streaming to the platform. Time Warner Cable subscribers with a Xbox Live Gold membership will be able to...
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TV is Not the First or Second Screen – it is THE Screen
A recent article published on Gigaom has been seeing a lot of circulation on ‘the Twitters’ the last few days: “Forget second-screen apps. Today, the TV is the second screen“. While the author – who...
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Comedy Central and Nickelodeon Xbox Live & iPad Apps
Last week, Viacom rolled out two new apps for the Xbox Live platform: Comedy Central and Nickelodeon. They are the latest in a series of networks jumping on the Xbox distribution platform in advance of...
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Game of Thrones HBO GO Enhanced Digital Experience Review
While it may not get the most recognition, the relatively new “Best Interactive Program” is certainly an interesting Emmy category to watch. The 2013 Emmy winners have already been selected, but I...
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Team Coco Second Screen Experience Review
As a continuation from a couple of recent posts, I wanted to take a closer look at another 2013 Emmy nomination in the Best Interactive Program category: “The Team Coco Sync Multi-Screen Experience”...
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PBS Xbox, Roku, and iPad Connected TV Apps
Last week, PBS continued to expand its TV everywhere/connected TV reach with the launch of a new app for the Xbox Live platform. The Xbox version joins the Roku app which rolled out in May of this year...
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Evolving the Roku from Passive Hardware to Active Platform
Roku has sold more than 5 million devices since launching in 2008. The first connected TV peripheral device now boasts more movies than any other streaming player with over 1,000 channels and 31,000...
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Review of the Syfy Sync Second Screen and Syfy Now Viewing Apps
Syfy launched their “Syfy Now” on demand streaming app last August. The latest version of the app, which launched at the end of January, added an interesting new feature taking the connected TV mobile...
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TBS & Target Second Screen Site Lets Viewers Shop Cougar Town
Whenever marketers start talking about how to monetize the second screen, the usual tactics are tossed around: synced ads, brand integration (“presented with”), and couch commerce (t-commerce). The...
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